01of 03
Align the interface with the brand
- Redesigned the website and dashboard experience
- Moved from a backend-tool feel to a modern product experience
- Improved visual hierarchy, clarity, and usability
ResultA more intuitive, product-led interface.
Selll
Turning a working selling tool into a product vendors want to come back to.
Our roleBrand, product + growth
Client
SelllScope
Brand, web, dashboard, growthBuilt with
Identity, interface, copy, growth systemsTeam
Andy + Michael01 · The context
It worked. It just felt like a backend tool.
Selll started as a functional platform for selling online, but the experience leaned utilitarian. New users struggled to see the value, and signups didn’t always become active sellers.
Reposition Selll as a product people understand and want to return to.
Before and after
Feel
Message
Brand
Growth
02 · What we did
From brand identity to product screens.
02of 03
Explain the product in user language
- Rewrote communication across landing pages, dashboards, and visuals
- Shifted from features to how Selll helps real vendors succeed
ResultMore relatable, easier to understand, more outcome-driven.
03of 03
Improve activation and return use
- A Refer and Earn referral system
- Ambassador and affiliate programs to expand reach
- No fees on the first 3 sales, fee reductions based on performance
03 · What we learned
Growth didn’t come from adding more features.
It came from making the product easier to understand.
Clearer first run
A clearer product flow and faster activation
Reasons to come back
More frequent, meaningful usage
One voice
Interface and message finally aligned
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